The Moleskine brand will never be the same starting from this April. Your typical Moleskine is portable by far, talking about notebooks and notebooks and notebooks, but now you can wear your Moleskine, literally.
Don't get too excited just yet, the product range is not of the UNIQLO type. They are "Nomadic Objects for Nomadic People", as described by Moleskine's 2011 communication brief, to be shown to the world first time in the upcoming Salone Del Mobile in Milan, hitting stores in May for Hong Kong market.
This non-paper product range (mentioned earlier) expands the brand's customer base yet compliment to the current product offer, we are expecting them to be hugely popular, particularly the super handsome pens which has a sexy body and unconventional cap with a special clip. Can't tell you much about it here but it is a very smart and durable design by industrial designer Giulio Iacchetti, get a glimpse of the product from Giulio's sketch below. I had a chance to play with some of the prototypes today, I must say they are definitely going to be lusted after.
How Moleskine is classifying these products as "new tools for cultural pleasure and mobile living":
- Reading: reading glasses, reading stands, USB rechargeable backlights
- Writing: pens, pencils, accessory set
- Traveling: messenger/tote/etc bags and cases
Stay tuned.
