Time flies and summer is nearly gone, this year's back to school event has already started in several stores. We started to think about the theme almost right after last year's event. Lots of improvements were made in the whole process of planning and thanks to our stationery team's effort, each really played an important role in making this event successful.
The entire layout was planned using Google Sketchup, the first in city'super's history and I'm particularly proud of it. I started using it for this fair last year but lots of measurements were inaccurate, but this time it is near perfect! When we were standing on the aisles after 4 hours of setup, we could see the big difference and we could feel the satisfaction rush to our hearts. Layout is only one of the many critical success factors, the way our team "pour our hearts" to this really makes everything click and I can't be thankful enough for that. In the process, we all better ourselves. Almost everyone had some innovative small moves, gee I appreciate a lot! What can I do? Buy you gals lunch?
One of the backdrop was my overnight illustrator work and the result is stunning to me. It is a "personalize + stylize" your notebook section. Here you get all the components you need to create your own perfect notebook, in addition, pen holders, pen, clips, stickers, stamps, MT-tapes are all there for customers to create something unique for themselves.
6 years ago when I first became a stationery buyer, I introduced computer related products for this fair coz school was no longer paper based. Since then we had a deal with Apple Computer directly to be in the fair and offer something special no other places have. If you carry a student card or show them your teacher's identification, you will get discount and a free iPod touch when you buy a computer, in addition a few free gifts for you to choose including hubs or computer carrying cases.
I had high hope on the leaflet of this fair too, to make it like a magazine offering useful tips instead of just a product list brochure. It didn't happen as expected, but it is already one big improvement in terms of communication between various teams.
So in short, this year's back to school fair in city'super/LOG-ON, you can find Apple Computer's exclusive offer, colorful computer carrying cases, super funny and beautiful USB memory/gadgets, fashion headphones, cute portable speakers, hottest Korean stationery, Staedtler gears, personalize and stylize your notebook, newest stationery gadgets, Pilot's erasable gel pen, etc etc....... Just come over!
Read and post comments | Send to a friend
Recent Comments