Here's what I discovered in Clairefontaine's booth at Paperworld Frankfurt about a week ago. Rhodia's new smallest cutest notepad No. 10 and limited edition notepads with Paul Smith's drawing on the cover, along side with the launching of the new Rhodia website.
The new No. 10 is 5.2x7.5cm in size with the same Rhodia 5x5mm grid on smooth paper. It is the cutest Rhodia I've ever owned. I'm not sure how people will use it but it looks to me more like a collectible than a thing you would consume. What a sight if they are displayed in large glass jars like yellow and black candies. (in this photo you can see a very popular masking tape made by MT with matching color, which I got from Japan)
Clairefontaine also declares that almost all of their premium paper products are now PEFC compliant. Which means you are getting papers from sustainable forest management, proudly made in France.
Rhodia is also launching a new leather pen case which was just a prototype in the show, I couldn't tell the quality of the final product. I would say the most beautiful and eye catching product launch from Rhodia this year is the Paul Smith Limited Edition notepads. New stripes and line drawings from the man himself.
I'm sure we will have great materials to create an impressive promotion of Rhodia's 75th anniversary celebration in our stores. I'll have meeting with a corresponding party this Friday, let's see how it goes.
