Today I was privileged to touch a bunch of close-to-a-century old memo books. They are part of the huge collection of promotional memo books distributed to American farmers over the last hundred years by seed, tractor, and other agricultural companies.
Collected over the years by Field Notes co-founder Aaron Draplin, some of them are being scanned and shown in the Field Notes Memo Archive, I'm sure there will be some kind of exhibition coming up in the future.
We've sold Field Notes for a while in our retail chain, but it was not that popular and the whole story was never being told to our customers due to lack of proper display. I'm working on a better solution and plan to re-introduce them soon in Hong Kong and Shanghai.
In the mean time, check out Aaron's video about these beautiful story telling memo books.


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