This year our back to school theme will be "Meet Yourself!" in city'super and LOG-ON. I realized for a long while that we've never really geared our promotion in terms of "school supplies", but rather "Personalization, Customization and Individualism". So I decided to play down the "back to school" name a bit and "invited" 9 very distinct characters whom you will find appearing in our event area and on leaflets, to show you what they like, perhaps you will identify yourself to some of them naturally.
In this event, which is a painstakingly difficult thing to pull off involving so many parties, we will have Personalization Zone, Gadgets and Basic Stationery Zone, iPad/iPhone/Headphone Zone, Fashion/Bag Zone and Brand Zone. All in Times Square city'super for the period 12th Aug to 31st Aug (while in other stores, they are the smaller sized versions of the Times Square one and last until 1st Sep).
As usual, we get the privileged support from various Japanese stationery makers to have offer items that are new and exclusively imported for this event: UNI StyleFit single body with dot patterns, UNI Cutie & Cool series, PILOT Coleto Heart series (very difficult to get from Japan!), PENTEL Vicuna 2+1 pen, ZEBRA award winning Arbez series.
Our dear friends from Korea stationery industry also supported us with brand new product lines and beautiful displays. I wish we had more time and manpower to cope with their sheer volume of creativity. Brands include: Antenna Shop, 7321 Design, E2, Pony Brown, Lollipop, Indigo, Elago, Vistadesign, etc.
Chocolate Rain fans will be delighted to see a 1.7m Fatina along side with a bunch of new products such as umbrella, keychain, iPad cases, etc, thanks to Prudence and her friendly partners to make it happen again this year.
Staedtler will be demonstrating how to use their coloring products, while an exclusive DIY pencil set will be available too. Cote et Ciel new arrival from France. Soul by Ludacris demonstration booth with show girls. Hello Kitty speakers, Jays earphones, Tunewear collections, iHome mood light speakers, mix tape USB drive, music match and doll earphones, water dancing speakers, etc etc.
Purchase any Nike bags from us you will also get this cool notebook set for free (while stock last, about a thousand pieces). It is a nylon cover with 3 A5 sized notebook refills (ruled, squared and plain). North Face, Puma, Gregory bags will be present in the event too. Don't forget to check out our own production bags which each of the series are named after those 9 characters I mentioned above (Nicole, Nic, Mandy, Rika, Nikki, Matt, Max, Wilson, Eagle).
I'm not very organized here but you will soon see our "Meet Yourself!" leaflet coming out, feel free to pick it up and explore. There is even a matching game with very nice prizes, you just have to figure out which pair of those 9 characters are currently "in a relationship" :)