My lack of post is only the evidence of more amazing stationery adventures coming up, this time Korean stationery. Yes it was crazily busy to implement yet another successful year of Back To School promotion in city'super/LOG-ON, yes there is the preparation of Xmas 2010 and an upcoming new store in Langham Place in November, but all these melt when I was in Seoul last week looking at the innovations from some of the most creative souls in the world.
(beautiful porch in front of PONY BROWN house)
("always smile!" with PONY BROWN)
(Characters with attitude fill the wall of PONY BROWN's house)
(posters used in character fair in Korea)
PONY BROWN is a new Korean stationery brand only started since 2008. The key character which has no name, gained popularity in our Hong Kong market. According to the creative pair Mrs. Lee the owner and Mr. Oh the designer, the name PONY BROWN is not the name of the character at all, it came from Mr. Oh's birth year zodiac as a horse thus PONY and his love of brown color.
(Mr Oh sketching when we were talking about how to decorate the PONY BROWN shelf for city'super/LOG-ON)
(Taru, one of the cats in the PONY BROWN house, sitting quietly beside a poster)
(PONY BROWN's house is definitely a cat friendly place, other than a dozen of residents, cat friends from the neighborhood also visit once in a while)
I had a great time spent in PONY BROWN's house, a 2 stories tranquil cat heaven in the middle of Seoul. It has all the elements I love right there, great sunlight, woody, quiet and space to think and relax while connectivity is not a problem at all.
(newly released post-it from PONY BROWN)
As for why the main character has no name, Mr. Oh told me that the idea is to have people loving the character fuse their life and spirit with the character's attitude, to be bright and positive with attitude. The super cute character has a nick name though, since the series is called "My Little Friend", in Korean language fusioning with English, the character is called "Mylipu" (My Little Pu, "Pu" means friend in Korean).
(tiny stickies which can be used as bookmark or inspiration messages for diary and notebook)
The most popular items we sell at city'super/LOGO-ON of PONY BROWN is their free diary. They have just released some new post-it and diary stickies which will be in Hong Kong market soon. Lastly, we have worked with PONY BROWN to prepare a super attractive Xmas gift set with very nice packaging for the season, stay tuned!