Midori is releasing a series of new products relating to the popular Traveler's Notebook. In an attempt to create the same aesthetic of the leather notebook, the development team chose to use brass as the material which radiates the same pleasing quality as it ages. I think it is an excellent choice of material, it gives you the feeling of a trusted old friend, give it a little polishing it comes back to a shiny companion.
The brass series includes 12 pieces of numbered clips, a 15cm ruler with raised edge for easy pick up, a solid brass pen case and bullet pen/pencils. These bullet pen/pencils are available in white or brown barrels in addition to the brass ones. The pens have a ring at one end for strap add-on while the pencils have a large eraser instead.
During the Midori private show I visited, I learned that they are preparing for a "Traveler's notebook & company" exhibition to be held in Spiral Market again this year around March/April. I am glad to be invited to contribute some contents for their on-site newsletter in "what's in my bag" style.
The large size Traveler's Notebook is far more popular than the passport size they released last year. To promote the use of the passport size Traveler's Notebook, which can be used as an actual passport jacket with note keeping capability and kept close to your body, Midori is releasing more add-ons such as new refills, rub-on letters and 2 limited edition refills which looks like a real passport. In the limited edition refill package, they thoughtfully included rub-on letters in passport looking font so you can personalize the notebook on the last page like it is a real thing.
Finally, since document envelope with string closure is very difficult to find in Japan, "Kraft envelopes" are created. It gives a crafty way to store your receipts or coasters collected from travels, either use them individually or make them handy by taping them on the notebook refill cover.
Here's my 2 cents about material use. I love the brass application on the hardware (pen case, clip, pen and ruler), while Midori is proud of its range of high quality paper products, application of tougher material on the notebook covers or even envelopes and document holders will add similar aesthetic and durability to this overlooked area. I would recommend to use jean label material in the form of cellulose fibre in combination of leather and paper to create a new range of pleasing products under the Traveler's Notebook collection.